Photo by Travis Wright

#MarTech Day 2 Recap By The Tweet

Following a wonderful Day 2 in Boston and back by popular demand, here is a Twittersphere inspired Recap, brought to you by the team at Macquarium.

Special Guest: Erik Brynjolfsson Shaping the Future of Business in The Second Machine Age — Erik Brynjolfsson
(Director of the MIT Initiative on the Digital Economy)

Growing Unicorns: SapientNitro’s Chief Marketing Technology Officer University — Sheldon Monteiro
(CTO, SapientNitro)

Making Marketing Thrive in the Age of the Customer — Sheryl Pattek (VP & Principal Analyst, CMO and Marketing Leadership Practice at Forrester Research)

The New Marketing Operations Archetypes: What Works and Why — Jason Heller (CEO, Agiliti)

Growth Hacking: The Human “Operating System” for Marketing Technology — Sean Ellis (Founder & CEO, Qualaroo and GrowthHackers.com)

Algorithmic Thinking: The Foundation of Marketing Technology — Christopher Penn (VP of Marketing Technology, SHIFT Communications)

Marketing Technologist as Marketing Transformation Sherpa — Shawn Goodin (Director of Marketing Technology, The Clorox Company)

CxO Talk Live: CMO Perspectives on Digital Transformation — Michael Krigsman — Moderator
(Co-Host of “CxO Talk”), Vala Afshar — Moderator
(Chief Marketing Officer, Extreme Networks), Don Schuerman — Speaker (CTO and Vice President of Product Marketing, Pegasystems), Steve Mann — Speaker (Chief Marketing Officer, Research Solutions, LexisNexis)

Fireside Chat: The Engineer Who Hacked Marketing — Dharmesh Shah (Co-Founder and CTO, HubSpot)

And that’s a wrap!

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