#MarTech Day 1 Recap By The Tweet

After a content packed first day at #MarTech in Boston, a Scott Brinker & Third Door Media production, the team at Macquarium thought it might be worth a recap of the day through the eyes of the attendees. Fitting as our mission is affording our clients the chance to experience their brand, vicariously, through the hearts and minds of their customers. Here is what Day 1 looked like:

Growing Business with Marketing Technology: From Operations to Innovation — Mayur Gupta (Global Head of Marketing Technology & Operations, Kimberly-Clark)

Chief Marketing Technologists Symbolize Marketing’s Changing Role — Laura McLellan (VP Marketing Strategies, Gartner Research)

How to Align Marketing Technology with Business Strategy — David Raab (Principal, Raab & Associates)

The Marketing Performance Blueprint: Strategies and Technologies to Build and Measure Business Success — Paul Roetzer (CEO, PR 20/20, author of The Marketing Agency Blueprint and The Marketing Performance Blueprint)

Agile Marketing: New Ways of Managing a New Era of Marketing — Jascha Kaykas-Wolff (CMO, BitTorrent)

The Talent Land Grab in Marketing Technology: How to Win — Erica Seidel (CEO, The Connective Good)

Data: The Future of Marketing — Is Your Organization Ready? — Jane Hiscock — Moderator
(Founder & CEO, Farland Group), Wes Hunt — Speaker
(Chief Data Officer Nationwide Insurance), Lisa Ritchie — Speaker (SVP Customer Knowledge and Insights Scotiabank)

To Build or Buy Your Own Marketing Cloud? — Travis Wright (CEO, MediaThinkLabs)

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